"Full vehicle wraps will help increase the resale value of your fleet vehicles," according to Knakmuhs.
#Trucking graphics full
When considering full or partial wraps, Knakmuhs also recommended keeping in mind such items as door handles, that will weather faster, or bumpers, which will increase the cost.
"Try not to cater your graphics too specifically to the details of the vehicle body, but rather let them work across a wider variety." While it may seem like you'll only be in one or two types of vehicles right now, who is to say what you'll be in five years from now?" asked Jamie Knakmuhs, senior graphics designer for National Fleet Graphics, LLC. "Keep in mind the variety of vehicle types and body styles. Many sign shops are not gauged to offer proper fleet graphics because they may only use short-term materials or may not follow proper printing/overlaminating standards for specified fleet needs."įrom trash trucks to trailers to fleet vehicles, graphics can be utilized on a broad array of fleet units as moving billboards.įleet vehicles are never one size, one shape, or one brand. "A local sign shop may not be the right direction for information, as many sign shops only carry one or two types of material to keep inventory costs down. "3M, MACtac, Arlon, Avery, and Oracal are the best-known fleet graphic manufacturers available to contact through their websites," George noted. "Fleet managers should only be responsible for making sure whatever is installed on a vehicle benefits their fleet in surface protection and that proper steps are taken to ensure warranties of installation and eventual removals."įleet branding can be very beneficial for many reasons to the company that values it however, before a plan is begun to implement fleet graphics, a fleet manager should contact a material manufacturer to specify the materials that would best fit his or her project plan. Some mindsets are to just put logos and copy wherever there may be space available on the vehicle surface," George noted.
#Trucking graphics install
"Many fleet managers responsible for the graphic layout hire a sign person to design and install them. There are many adhesives for different applications."īe sure to maintain the company's brand and use wording that management and/or marketing approves of, to ensure a standard within the whole fleet. You may need a removable material versus a five- or a 12-year material. Also, keep in mind how long you plan to keep the vehicle in a fleet. "When a vehicle is on the move, your message needs to be understood quickly. "Keep it simple," recommended Jim Soppelsa, president of Sun Art Decals, Inc. "Fleet managers considering vehicles must see a value in what those graphics will do as a benefit to the company that they represent," said Trace George, CEO and president of VSP Graphics.Īlso, remember one key to vehicle graphics is that the vehicles become "moving" billboards.
Reviewing the value of potential graphics and fleet vehicle types can help identify the best options for the fleet before proceeding. Before graphics are installed, a fleet must first determine if it wants them in the first place.
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